A How-To Guide For Mobile Marketing
In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
When marketing for mobile phones make sure that the message you send are short and simple. Make sure your message is concise and understandable.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Always ask if a move makes sense for your business.
Be aware of how the competition is using social media to market their products. You need to be discernible from the competition.
You need to have a home base if you are developing a mobile platform that will stand alone. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. It is unwise to build an entire enterprise solely on a mobile platform.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Look to this formula as a guide to give your campaign long-term success.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.
Remember to treat people on the telephone how you would like to be treated, like busy people. Do what you need to accordingly.
Try and make your marketing campaign viral, as this is the greatest way to be successful. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
Make sure that any mobile apps your company releases deliver a service your customers want. If your customers feel that your app is unnecessary, they will not use it.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
A/B testing is a great tool you can use for mobile landing pages. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. Whichever one wins should be your permanent choice.
Now that you have read these tips, you are one step closer to becoming an ace mobile marketer. It is important that you understand how to use the information you are given. Keep this in mind, refine your goals, and promote your business.